From tracking to traction

Okay, your update is out in the world. You shared it. You stirred some buzz. People clicked.

Now what?

This is your chance to move from “we shipped it” to “we shipped it — and here’s what happened.” 💅

🧭 Start by revisiting your goals

Remember those goals you set in Chapter 2.2? Go back to them.

Ask:

If you didn’t set specific metrics this time — that’s okay! Use this release as your baseline, so you can measure growth from here.

You don’t need spreadsheets or setup. With Supernova, you’ve already got a clear picture of how your docs are performing.

Here’s a handy guide for what to look at — and how to use it:

Metric	How to use it	Pro tips
Views by time of day	Schedule future announcements when engagement is highest	Look for peak traffic patterns from the last 30 days
Page views (global)	Measure overall engagement with your documentation	Use filters (7/30/90 days) to see growth post-launch
Total views	Check if you hit your visibility/adoption goal	Set a goal (e.g. 500 views in 2 weeks) and compare it
Top documentation pages	See what’s resonating	If new pages didn’t break into the top — reshare them
Per-page views + sessions	See which updated pages are being read (and how deeply)	Views = interest, sessions = meaningful interaction
Time filters	Run mini retrospectives over different windows	Look at spikes, plateaus, or long-tail engagement

The data you collected isn’t for reporting. Once you know what happened — use your data!

If something overperformed
- Celebrate it! Show off top-performing pages, share internal wins
- Consider expanding on that content or turning it into a broader pattern

Identify what flopped
- Did an updated page barely get views? Time for a repost or reframe
- Rethink how you’re messaging it. Maybe people didn’t know why it mattered (go back to the "why")
If traffic dropped off after day one
- Do a follow-up post. Reshare with a different angle or clearer CTA.

If a specific team never engaged
- If people didn’t engage, maybe the messaging wasn’t clear enough (or they didn’t know what to do with it)
- Send a targeted message to that team, or ask if they need help applying the update

Guide your next update
- What content should you expand? What content got the most engagement?
- What needs a deeper explanation?
- Where did people spend the most time?
- What messaging worked?
- What’s the next logical update to keep momentum going?

The better you track, and reflect the better you launch next time.

Don’t keep your insights in a Notion doc to yourself! Use your results to:

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