Launch checklist

You’ve got the mindset. You’ve got the strategy. You’ve even got the confetti.

Now it’s time to make this whole launch process repeatable — without reinventing it every time.

This checklist is your go-to guide for planning, launching, and learning from your design system updates with confidence.

💭Before the release: plan with purpose

☑️ Define your "why" — what’s changing and why it matters

☑️ Identify your primary audience — who needs to care?

☑️ Write 1–3 clear, measurable goals (engagement, visibility, behavior)

☑️ Set your target pages — which docs should see activity?

☑️ Review analytics for baseline (Supernova: top pages, traffic patterns)

☑️ Prep announcement assets (Slack post, changelog, Loom, etc.)

💥 During the launch: make some noise

☑️ Announce the update with energy and clarity

☑️ Link directly to updated docs

☑️ Explain who the update is for and how it helps them

☑️ Share your “why” to build context and connection

☑️ Include a visual or short demo (screenshots, gif, or Loom)

☑️ Encourage engagement — reactions, questions, feedback

🔍 After the launch: track and reflect

☑️ Check page views, sessions, and top pages in Supernova

☑️ Compare against your goals — what landed? What didn’t?

☑️ Share a quick internal recap (Slack, team sync, etc.)

☑️ Identify gaps or opportunities to re-promote

☑️ Document what worked for next time

☑️ Start shaping your next launch 😉

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